DIGITAL SYSTEMS BUILDER · FOR E‑COMMERCE AND B2B COMPANIESDIGITAL SYSTEMS BUILDER
Website, ads and CRM in one system that brings in customers.
For e‑commerce and B2B companies losing sales between one tool and the next. I connect every step, from the ad to the CRM, and measure it.
TOOLS I WORK WITH
TOOLS I WORK WITH
WEBSITES & E-COMMERCE
Shopify · WordPress · React · Lovable
DATA & CRM
Supabase · GA4 · Google Tag Manager
ADS
Meta Ads · Google Ads
AUTOMATION & AI
n8n · Make · OpenAI · AI agents
THE PROBLEM
You don't need a prettier website. You need the pieces to talk to each other.
In most companies I meet, the problem isn't a single tool. It's what happens between one tool and the next.
If you run an online store
- Your ads are spending, but you don't know which sales they really drive: the pixel loses data and GA4 doesn't match Shopify.
- Abandoned carts and one-time buyers, with no flow to bring them back.
- Every new activity (promotions, catalogue updates, reviews) takes hours of manual work.
If you sell to other businesses
- Leads come from your website, LinkedIn and trade fairs, then end up in inboxes and spreadsheets.
- Sales calls back days later, when the prospect has already chosen another supplier.
- You can't tell which channel brings real deals and which only brings noise.
One agency for ads, a freelancer for the website, a CRM nobody updates: everyone does their part, no one owns the result. That's where the money leaks.
THE SYSTEM
One architecture, five connected blocks.
I don't sell separate pieces: I design your customer's full journey and connect every step, so every euro and every lead can be followed end to end.
Acquisition
Meta, Google and LinkedIn ads and SEO: the right traffic, not just more.
Conversion
Fast websites, stores and landing pages built to sell or to get enquiries.
Tracking
GA4, pixels and server-side data: you know which channel drives sales.
CRM
Every lead enters the CRM with source, interest and status. None get lost.
Automation & AI
Follow-ups, quotes and AI agents take the repetitive work off your team.
One source of truth
Less manual work
Every change is measured
Want to know which block you're missing?
BOOK A FREE DIAGNOSISSOLUTIONS
Two systems, built around your business model.
E-commerce Growth System
For online stores with an established catalogue and active campaigns that want more margin, not just more traffic.
- Conversion rate optimisation (CRO) on Shopify or WooCommerce
- Reliable tracking: GA4, Meta Conversions API and server-side conversions
- Meta and Google campaigns tied to real sales data
- Automated email and WhatsApp flows: abandoned cart, post-purchase, repeat purchase, reviews
- Back-office automation: orders, stock, invoices, AI-assisted customer care
See all (+2)
- Automated email and WhatsApp flows: abandoned cart, post-purchase, repeat purchase, reviews
- Back-office automation: orders, stock, invoices, AI-assisted customer care
For WhatsApp, Instagram and the AI assistant I use PassInChat, the platform I built.
WHAT WE MEASURE
Conversion rate, real ROAS, average order value, repeat purchase rate.
B2B Lead & Sales System
For B2B companies with a sales team and long sales cycles that want more qualified deals.
- Website and landing pages that explain your offer and qualify enquiries
- Lead generation on LinkedIn, Google and Meta, including account-based marketing on target accounts
- CRM set up (the one you already use or a new one) with pipelines and lead sources
- Automated email and WhatsApp follow-ups, reminders for your sales reps, automatic quotes
- AI agents that answer, qualify and book meetings
See all (+2)
- Automated email and WhatsApp follow-ups, reminders for your sales reps, automatic quotes
- AI agents that answer, qualify and book meetings
For WhatsApp, Instagram and the AI assistant I use PassInChat, the platform I built.
WHAT WE MEASURE
Qualified leads, first-response time, meetings booked, cost per opportunity.
Only need one piece?
I also work on single modules (a website, an automation, a campaign) when they fit a clear plan. I'll tell you during the diagnosis whether it makes sense.
BUILT BY ME
I built PassInChat, a platform for selling and answering customers in chat.
It's an Italian WhatsApp marketing platform for e-commerce and lead generation: I designed it, I develop it, and it connects to Meta's official APIs.
- WhatsApp, Instagram Direct, Messenger and website chat in one inbox, with several people on the same number.
- An AI assistant that answers with your company's information and hands the chat to a person when it doesn't know the answer.
- Automated WhatsApp campaigns and messages, such as Shopify abandoned-cart reminders, with orders linked to the message.
EXAMPLE · MADE-UP DATA
ABOUT
Fabio Marinangeli. One point of contact for the whole system.
Fabio Marinangeli
Digital Systems Builder
I'm a Digital Systems Builder based in Spello, Italy: I design and build acquisition and sales systems for e-commerce and B2B companies.
For years I've worked on websites, ads, CRMs and automation, and recently I've specialised in n8n automation and AI agents. I personally run every project, from analysis to delivery: you always talk to the person building your system, not to an account manager.
I'm also the founder of PassInChat, an Italian WhatsApp marketing platform for e-commerce and lead generation that I designed and develop.
If a project needs skills outside my work (design, video, photography), I'll tell you upfront during the diagnosis.
What I guarantee
- Accounts, data and automations are registered to your company, not to me.
- Every workflow is documented, so the system stays yours even without me.
- A fixed price for each phase, agreed before we start.
THE METHOD
Four phases, each with a concrete outcome.
Diagnosis
In 30 minutes we review your website, ads, CRM and processes together. I show you where you're losing customers or time and where to start.
WHAT YOU GET
→ System map and priorities
Blueprint
I design the architecture: which tools, which flows, which data, what gets measured. Fixed-price quote, no surprises halfway through.
WHAT YOU GET
→ Written plan and quote
Build
I build and connect the blocks in phases, starting with the one that pays back first. Weekly releases: you see what's ready and test it.
WHAT YOU GET
→ Working, documented system
Optimisation
I check the numbers, fix and improve. Every month a short report: what happened, what I'm changing and why.
WHAT YOU GET
→ Monthly report and new improvements
FAQ
The questions I'm asked most often.
Prices, timing, tools and accountability: the short answers. For your specific case there's the free diagnosis.
Another question? Write to meIt depends on how many blocks you need and what you already have. After the free diagnosis you get a fixed-price quote, with no surprises.
FREE DIAGNOSIS
Tell me where your system gets stuck.
I'll reply personally within 24 business hours with a proposed date.
FROM THE BLOG
